“It’s always the small pieces that make the big picture…”


Insights IQ Group helps you provide the best possible products and services by utilizing our partners' deep insights into consumer behavior.

 We are passionate about solving problems and addressing challenges in today’s complex marketplace. Let us help you bring together the pieces of your puzzle.

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What We Do

Message, product, and portfolio optimization; design and management of studies; qualitative and quantitative research; writing and editing content; coaching and utilization of cutting-edge analytical tools. 

Insights IQ Group is a boutique consulting firm specializing in strategy, marketing, and marketing research service. We help you understand consumer trends, market competition, and where your business should (and should not) go during changing times. We bring together the right, best-in-class associates across industries and functional areas to work on your business challenges. With Insights IQ Group, a partner manages all projects.

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Why Choose Us

We provide deep experience and hands-on expertise in promoting and understanding trends for food and beverages, restaurants, bars, hotels, transportation, financial services, health, sports, medical services and technology, and consumer-packaged goods and consumer electronics. 

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Our Ideal Client

While our partners have worked with many large and established brands, our ideal clients are small and mid-sized businesses seeking rapid and cost-effective tools to increase revenue for existing products and innovation.

Work with Us

Ask us how we can be your partner to solve the “puzzles” that confront today’s businesses.

Insights IQ Group Partners

Click on each partner’s photo to read their bio.