Marilyn Hudson

Marilyn Hudson is a Senior Level Strategy, Marketing and Consumer Research Professional. She is a results-driven, team-focused strategist, marketing, and consumer insight specialist with more than 12 years of experience researching and strategizing marketing and product development efforts for medical device and services companies and clients; healthcare practice and operations; hospital services and marketing.

Her strengths and skillsets include research and insights, new product development, product optimization, creative problem solving, global innovation, project management and leadership, marketing communications, online communities, and strategic planning and implementation.

She is the owner of Insights IQ, LLC in Overland Park, Kansas. In that role, she provides strategic planning, marketing, competitive intelligence and marketing research services to CPG, healthcare, business to business, restaurant, transportation, media, financial, telecommunications and retail clients, as well as advertising and design agencies.  

She has developed online concept optimization methodology to allow rapid iteration and eliminate multiple rounds of quantitative screening. She has also designed online immersion program to gain better understanding of target segments, and created online research communities to provide economically feasible fast-tracking of new product development and product re-launches.

The partial client list for Insights IQ, LLC includes: H&R Block, Applebee’s/IHOP, Children’s Medical Center, Southeastern Mills, University of Kansas Athletic Department, Speedway Convenience Stores, Wingstop, and Frito Lay. Her prior corporate experience includes research, strategy, and marketing for various companies, including PepsiCo, Dr. Pepper Snapple Group, Johnson & Johnson, US Cardiovascular, American Airlines, and Sprint.

Her teaching experience includes the University of Kansas, Kansas State University, and Bethel University.