Blair Fischer

Blair Fischer is an exceptional and experienced qualitative and quantitative market researcher, having cut his teeth focusing on Millennials at TRU (now part of Kantar Futures) for nearly six years. While at TRU, he conducted youth-related syndicated research with teens and young adults in 37 countries across five continents. From there he moved on to Vision Critical, where he was the online insight-community project lead for both the NFL and ESPN accounts. At VC, he spearheaded studies that featured a mix of quant and cutting-edge qual, passive-media monitoring, mobile diaries, screen shares and the first-ever interactive insights community on Facebook.

Since 2007, he's used his proficiency in the written word to successfully disrupt the market-research industry (prior to his MRX career he was a successful editor for the likes of Rolling Stone and Playboy). It’s his belief that deliverables of all shapes and sizes must be as entertaining as they are informing, and that’s what keeps his clients coming back for more.

He's worked closely with an array of heavyweight clients, ranging from Anheuser-Busch and P&G to Kraft and Hershey. He’s an esteemed focus-group and IDI moderator, and has worked on hundreds of research projects focused on campaign testing, product testing, concept testing, advertising testing, brand awareness, customer satisfaction, A&U, among many other disciplines. As both an editor and researcher, he’s built and led staffs of junior writers and associates; he’s enjoyed teaching about the importance of making every deliverable read like it ripped off the pages of a glossy magazine. 

Blair is an expert at Microsoft Word, Microsoft Excel, PowerPoint, as well as myriad platforms associated with online qualitative research. He’s extremely quick to learn new initiatives and quicker to exceed expectations.